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“Media serve as a change agent for controlling Alchol and substance abuse in relation with HIV/AIDS,” said EPHA Executive Director, adding that much is expected from Journalists and media practitioners in changing the behavior of the community (4 July 2011, Adama)


It is recalled that Population Media Centre-Ethiopia (PMC-E) in collaboration with Ethiopian Public Health Association and the US -CDC is implementing a multimedia communication and capacity building project to address Alcohol, substance Abuse and HIV/AIDS in Ethiopia.

PMC-E organized training workshop for journalists and Media Practitioners working in Ethiopia Radio& Television Agency, Regional Mass Media Organizations and Educational Mass Media centers.

In his keynote address Ato Hailegnaw Eshete , Executive Director of the Ethiopian Public Health Association(EPHA) said that EPHA is professional Association and strongly working in safe guarding the protecting the community and achieving the millennium development Goal(MDGs).
 
“Media serve as a change agent for controlling Alchol and Substance abuse in relation with HIV/AIDS,” said the Executive Director, adding that much is expected from Journalists and media practitioners in changing the behavior of the community.

On the Occasion Dr Negussie Teferra, Country Director of Population Media Center-Ethiopia remarked that the training will increase the knowledge and skills of journalists and media participants to address Alcohol and substance Abuse and its relationship with HIV/AIDS.

“The training will enable journalists to produce media programs which can bring about attitudinal and behavioral change of the society and persuade policy makers to create a favorable environment in combating and controlling alcohol and substance abuse in the country, “He added.

One of the major activities of PMC-E project is awareness creation and building the capacity of professionals engaged in the provision of information and education in the area of health, social and related issues.

The training workshop conducted from July 4-7, 2011 at Adama, Sisay International Hotel and attended by more than 30 journalists drawn from different media agencies.